Adidas. Organization structure and culture. Situational analysis "swot and pestel analysis"
AUTHOR: DAVIDSON OTIENO OMONDI ADIDAS Introduction The multinational high-quality and iconic three-stripes logo sportswear, ADIDAS, serves as a global publicly listed corporation. The company has greatly influenced the field of sports, offering a wide range of products, like shoes, clothing, and accessories for various sports activities such as athletics, soccer, basketball, golf, and training. The company, like any other organization, has a small beginning in Germany and now serves over 160 countries. The mission of the company is to be the best sports brand in the world, working by this mission the company has emerged to be today’s great company known for the production of different sportswear. This study is to analyze the organizational structure which includes its type of ownership, locations, size, vision, mission, products and services provided and revenue generated, and culture of the company as well as their effect on the company’s performance. Furthermore, the study explores t...